Tag Archives: Viral Images
Alfra Martini is a musician, runs a record label, sells vintage posters, freelances as a designer, and – like Walter Benjamin’s famous Angel, but of Parody instead of History – may very well be there at the end of the internet. In other words, Alfra is also responsible for The Kitten Covers: a website which, if you have not seen it, is both exactly what it sounds like and exactly as cool as you think it is. Her “kittenized” album covers have since gone viral with good reason, about which she was kind enough to speak with Humor in America.
David B. Olsen: A common observation that seems to frame discussions of your work is that these images were kind of inevitable. Like it’s almost weird that it has taken us so long as a culture to add kittens to famous album covers. My favorite assessment of your work comes from a short piece in New York Magazine online: “It’s a new blog in which the subjects of iconic album covers are replaced with kittens. So, basically, that’s a wrap, Internet!” What combination of cosmic forces did it take, therefore, for The Kitten Covers to come about through you?
Alfra Martini: It’s funny that for some, The Kitten Covers seem to signify the end to the internet. As if to say, all our advances in information sharing have culminated into this final point. Like the punchline to a long drawn out narrative, our ambitions for advanced global communication have produced this ultimate monstrous phenomenon: Rock n Roll Kittens!! It’s like a kittenized Planet of the Apes moment where Charlton Heston freaks out realizing human technological progress has led to it’s destruction: “We finally really did it. You maniacs! You blew it up! Ah, damn you! God damn you all to hell!” Hahaha. Kittens Rule!
But the truth is anthropomorphism is as old as humanity itself and animal parodies have been used forever. Also, parodying classic album art is nothing new to the internet. Sleeveface, Lego Albums, and Album Tacos had all been around before The Kitten Covers. And though I don’t spend a massive amount of time on the internet, I do run a record label (All Hands Electric) and am a musician myself. Pair that with my love of vinyl records, cover art, and music iconography in general, and throw in a dash of my graphic design interests… I had, of course, been exposed to these viral images in the past so had an idea of this type of humor.
But how The Kitten Covers came to being more specifically: I was staying home from my day job as a vintage poster dealer, recuperating from a cold and feeling a little restless in bed. Lucky for me, I always have something to do for the record label, regardless of whether I can get out of bed or not, and as we are a very independent DIY outfit, I started researching alternative methods for record distribution on my laptop, i.e. checking out stores who might be interested in carrying our stuff. It’s not the most effective thing, but you have to start somewhere, and I wasn’t about to waste my time sneezing all day. Sifting through online catalog after catalog, well, you revisit some iconic album covers and, if you are like me, you get distracted by the graphic decisions and the exaggerated style of rock iconography.
It was then that a vision popped into my head: David Bowie as a kitten. I don’t know how or why. Perhaps it’s because I’m a huge Bowie fan and have an Aladdin Sane tote bag I use and see everyday – or perhaps it was because my little calico cat was sleeping at my feet, as she usually does when I’m in bed – or maybe it was the Theraflu – but it was a very clear image and the thought made me laugh. The die was cast. I had to see it in real life.
In hindsight, the image speaks loads to the current state of things, but at the time I wasn’t thinking meme, or blog, lol cats, or body of work. I was just thinking David Bowie as a kitten… I must see David Bowie as a kitten. Could I do it? Did I have the photoshopping skills? I abandoned my “work task”, crawled out of bed, and started up the desktop. The rest is mainly just technical.
After it was done… I giggled. It looked pretty close to my initial vision. And I was thinking, maybe I should do another, so started on the New Order cover, which is such a serious looking image to start with and the idea of using a kitten… just seemed so absurd. And then came Nevermind, because how iconic and bizarre is that cover already? And what’s more ludicrous than a kitten swimming underwater? Theoretically they all seemed so ridiculous and yet endearing. It was then that my boyfriend came home and saw what I was doing and was like: “WTF?? Are you okay? Do you have a fever or something?” Haha. But he couldn’t deny the eeriness of the David Meowie and suggested that I do a few more and start a Tumblr page, as he heard it had been good for photo blogs. Honestly, I was just going to show a few friends to get a laugh… who knew that I was planning the demise of the internet? Heh.