For the contemporary stand-up comedian, the digital age presents both benefits and drawbacks. On the plus side, comedians receive great publicity and access to new fans via platforms such as Twitter (which is a custom-made forum for joke tellers) or on podcasts such as Marc Maron’s WTF.
On the minus side, the ease with which audience members can record the audio or visual of an act means that material can be taken out of the comedian’s control and circulated in the digital realm before the wait staff even drop the checks. If there’s an altercation or a line that is crossed in an inexpert manner, the mater can spiral into something viral — and that’s not always good for a comic’s reputation. Just ask Michael Richards, who just this week found himself on Jerry Seinfeld’s “Comedians In Cars Getting Coffee” web series, apologizing again for his racist tirade at the Laugh Factory six years ago. Well, he doesn’t apologize so much as he shows how it still weighs heavy on his soul.
“Comedians In Cars Getting Coffee” constitutes Seinfeld’s foray into new media, taking the breezy style he developed in stand-up and sitcom, and playing it out on the web with decent production values. Seinfeld gets to indulge his passion for cars — he picks up Richards in a “1962 VW split-window double-cab bus in dove blue, primer grey, and rust.”
“Comedians In Cars Getting Coffee” also allows Seinfeld to chat with comedian friends, including Larry David, Alec Baldwin, and the comedy duo of Carl Reiner and Mel Brooks. (I think Reiner and Brooks just might have a future in the industry!)
The episode with Richards involves several doses of nostalgia.
Michael Richards: Those were good days.
Jerry Seinfeld: Those were good days.
Michael Richards: You gave me the role of a lifetime.
Jerry Seinfeld: You gave me the experience of my lifetime, getting to play with you.