Since Donald Trump became the presumptive nominee of the Republican Party for President of the United States in early May , pundits and commentators have attempted to understand how this once unthinkable scenario came about. In fact, since his strong showing in the Iowa caucus this winter, people have tried finding the culprit for the rise of the reality television personality.
The old saying claims success has many fathers while failure is an orphan. In the case of Trump, however, it seems the failure of the political system has many fathers. During the past months President Obama has been blamed for the rise of Trump, so has the Republican Party, so has income inequality, and racism, and political science. The most usual suspect, however, remains the media. The case has been made that the media, and television especially, gave Trump unlimited airtime to peddle his particular brand of racism, xenophobia, nationalism, and conservatism. Leslie Moonves, executive chairman of CBS, articulated the relationship between media and Trump when he admitted that “it may not be good for America, but it’s damn good for CBS”.
The lavish media attention given Trump includes late-night comedy, the former Apprentice host has appeared on all three network’s late-night shows, and even hosted an episode of Saturday Night Live on NBC. Showbiz politics is nothing new in American politics; celebrity has been a part of presidential elections for decades as historian Kathryn Cramer Brownell has shown. I have previously written on this blog about late-night campaigning and how integral comedy has become to presidential communication. What makes the appearance of Donald Trump on Saturday Night Live for example so controversial, however, is that his statements are far outside the political mainstream. Balancing the quest for ratings with the risk of normalizing the rhetoric of Trump, while keeping the comedic integrity, has made for very different late-night appearances.
I have a fever for exploring the curious life of one of the most bizarre and compelling comic sketches to work itself into the American grain, the collective unconsciousness, cultural zeitgeist, internet meme-life, and merchandising half-life: Saturday Night Live’s (SNL) “More Cowbell,” first shown on 08 April 2000. According to Wikipedia (yes, “More Cowbell”–the catch phrase–has its own page), “the sketch is often considered one of the greatest SNL sketches ever made, and in many ‘best of’ lists regarding SNL sketches, it is often placed at number one .” I don’t understand why Wikipedia wants a citation for this statement; we don’t need any stinking citations for something that is so clearly and indisputably true. I have a “More Cowbell” app on my phone to prove it.
Here is a link to the sketch itself: More Cowbell Full Sketch
The sketch, written by Will Ferrell, is inscrutable and inexplicable, which makes it a perfect tool for teaching American humor. In the introductory days of a class I teach called American Popular Humor, I have always included contemporary sketch comedy as a way to get students to explore what makes humans laugh and also to break down that laughter into components. In short, I ask them to dissect the humor. It is what teachers do, with apologies to the damage inherently done to the sheer joy provided by humor itself.
I have found that “More Cowbell,” provides an ideal source for exploring the layers of humor in any given piece of material. The sketch offers the complexity of T. S. Eliot’s “The Love Song of J. Alfred Prufrock.” That is a joke with its own layers (which is what humor scholars say when a joke is not as funny as they think it should be). Actually, most of Eliot’s poetry is a bit more complicated that a Will Ferrell SNL sketch, but almost nobody cares, and nobody wears a t-shirt with “More Prufrock” on it. If I am wrong about that, I am sorry–and saddened, as I gaze at my own rolled-up slacks. If I am the first the come up with that idea, I freely grant full licensure to anyone who wishes to make such a shirt. Surely, there are a few English grad students who would scrounge enough money together to buy it.
But “More Cowbell” as both a fine example of American humor and a cultural phenomenon provides a useful and fun way to talk about humor and how laughter depends on some many tenuous moments. Students bring much to such a discussion built around “More Cowbell,” because they are familiar with it and recognize its references. With that in mind, a discussion of the sketch can lead to a stronger awareness of how the humor of any given sketch depends on far more than the quality of the writing and performances. The context is the thing.
First, the sketch is funny in and of itself. It is built around simple incongruities, most obviously regarding the overblown attention that a simple instrument like a cowbell earns in the production of a rock song., in this case, “(Don’t Fear) the Reaper” by Blue Oyster Cult. The supposedly famous producer–the Bruce Dickinson, played by Christopher Walken, creates the first true comic moment of the bit by pronouncing his desire for “more cowbell.” This is incongruous–and funny–because anyone who has ever listened to the song would be hard-pressed to argue that it needs more cowbell. But even so, those hearing the song opening measures for the first time can recognize how prominent the cowbell is along with the dominating physical presence of Will Ferrell (as “Gene Frenkle,” the fictional lead cowbell player). That is the core written joke of the sketch: a great producer has a curious (and absurd) passion for more cowbell. Additionally, the sketch is an astute parody of the silly hyper-seriousness afforded to rock bands and their recording processes; the sillier-still seriousness of the VH1 rockumentary as a medium. All of this makes the sketch funny but alone is certainly not enough to earn or explain its legendary status. No, that comes from the live performance and the audience’s willingness to embrace the intangibles of the sketch. This is the point I am eager for students to embrace–the essential interaction between comic performances and audience desire.
“More Cowbell” is a funny bit that becomes hysterically funny in the moment based on the live performance. Students generally first assert that they enjoy the laughter of the actors on stage. This has been a key to the success of SNL from the beginning: audiences love when a performer breaks character and laughs–or, more appealingly, tries to suppress laughter. It is infectious. Jimmy Fallon’s SNL career, his greatest moments, are almost exclusively built around his difficulty in playing a straight man. The other players crack up as well. The sketch finds that magical balance between good comedic writing and the stage energy on the verge of chaos. The sketch is on the verge of collapse at every moment.
Which brings us to Christopher Walken, the essential component of the sketch as written and as performed. Students generally assert, without qualification, that Walken is the only actor that fit for that roll. His off-stage quirkiness carries into the performance itself in the minds of viewers. In short, “the Bruce Dickinson” is funny because Christopher Walken is weird, baby.
American humor at its best is alive and always feeding on the moment. That does not mean it must always be “live,” so to speak. Rather, it means that the humor must always derive from the energy between performer and audience and a mutual love and disdain for the world they share.
As “More Cowbell” has become more entrenched as a “classic” SNL sketch, it has become funnier still. For many of us, it also carries the warm glow of nostalgia for those times before we started rolling up our pants and counting our coffee spoons, when we could still stay awake late enough to see SNL and could recognize the hosts and the musical guests, and when those guests played musical instruments, and sometimes cowbells.
My grandma, Louise, babysat for Lawrence Welk‘s kids when she was a girl. She lived across from Elitch Gardens, where my great-grandmother ran the roller coaster and my great-grandpa worked in the greenhouses. Growing up, we often watched the Lawrence Welk show with grandma.
I remember laughing a lot at the show–for both the intentional humor and the unintentional. Welk’s persona and corny jokes always made grandma laugh. Such as:
How many of Lawrence Welk’s critics does it take to change a light bulb?
– They don’t know how to change a light bulb, but they’ll find something wrong with how his Musical Family does it
Welk continues to maintain popularity, and his fan pages are examples of humorous web design in themselves. The music and costumes were often hilarious, often unintentionally so.
Which leads to some obvious and welcome parody:
Feel free to post your own Welk pieces and humor.
The most famous edition of the satirical newspaper The Onion has to be its 9/11 edition. That issue was also the first that they published after relocating from Madison, Wisconsin, to New York City. The headlines were shocking to a nation that had not yet returned to its usual fare of late night shtick or our then-new love of “reality” television. (Survivor premiered the year before and American Idol began the year after.)
The Onion writers, however, did not leap into addressing the attack with abandon. According to Onion John Krewson, the humorists were stymied until one of them suggested the headline “America Turns into a Bad Jerry Bruckheimer Film,” after which the dam burst and they felt capable of turning a comic eye on a national tragedy.
Knowing this, should we be surprised that The Onion has already covered the horror of the Newtown, Connecticut, massacre? Here is a snippet from an article they published on Friday, the very day of the shootings.
As with 9/11, The Onion attempts to signal their understanding of the seriousness of the situation by employing epithets. Still, there are multiple ways in which The Onion’s response to Newtown differs from their earlier response to 9/11. For one, the fact that the Newtown victims were predominantly children makes for a greater risk of looking like one is taking a light-hearted perspective on the heavy-hearted matter. In addition, The Onion’s response to 9/11 came from New York City itself. And finally, there is the fact of timing. Remember, The Onion actually cancelled the print edition originally scheduled for 9/11, and they issued the above headlines in late September. In today’s online news world, The Onion could respond within hours.
We here at Humor in America are seeking to add one or two contributing editors to replace several departing editors. The task of an editor is fairly straightforward: contribute content once per month on an area of humor studies. Our departing editors work in the fields of visual humor and stand-up, but we are open to adding solid work in almost any area of humor studies.
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In other news, we have an open slot for a day shortly before the election, and I was hoping to post a sampling of the best political humor of the political season. What I need from you is an email with nominations–what humor (cartoons, TV satire, internet meme, video, commentary, joke, tweet, etc.) was your favorite or was most interesting in how humor and politics interact. Please email me at: firstname.lastname@example.org
In the meantime, here is one nomination, from Joss Whedon, on Romney and Zombies:
The finale of the 37th season of Saturday Night Live was also an occasion to say goodbye to one of its finest and funniest performers, Kristen Wiig, whom Lorne Michaels himself has ranked among the “top three or four” of all time on SNL. With an ever skeletal Mick Jagger crooning his own “She’s a Rainbow” and “Ruby Tuesday,” the lengthy send-off allowed the cast members to share a short dance with Wiig as she became increasingly almost tearful, offering rare glimpse into the uncontrollable humanity of an actor who almost never breaks onscreen.
Of the many characters that Wiig has played over the last seven years at SNL, she excels at creating the kind of persona who is confident to the point of being absolutely unselfconscious — marginalized eccentrics who are either oblivious or immune to the idea of being judged. Her “Target Lady,” for example, simply cannot contain a sense of surprise and excitement for each product that comes through the register (“Dog collar… hope you have a dog! Wink.”), to which she then offers a slice of her own inexplicable life. Or Shanna the “sexy coworker,” whose airy and absentminded eroticism at a Halloween party quickly devolves into a detailed story involving peanuts and digestion. Similarly, Wiig’s impression of Bjork is that of a unattenuated pixie who giggles at her own preciousness not out of irony or embarrassment, but because she is pleased with herself for being herself.
There is clearly something unsettling about these characters, but the humor here is not a result of their being outrageous and brazen so much as our awareness of their perceived lack; our laughter emerges nervously, diffusing a certain desire to teach them about self-consciousness. In other words, we become painfully aware of the gaze of the Other in us, as though to compensate for the seeming absence of inhibition and self-restraint in them. For many of us — post-meta subjects who can’t really have a thought without then thinking about that thought (and so on, en abyme) — the pure presence that these characters seem to embrace is like spinach in the teeth of the mind; inside, I am practically screaming to quietly take them aside and set them straight about being seen.