Regarding Rudolph

Humor in America

rudolph-the-montgomery-ward-reindeer‘Twas the day before Christmas and all through the hills
The reindeer were playing . . . enjoying the spills ”

Thus begins Robert May’s charming and lighthearted poem in anapestic tetrameter, (the same meter as “A Visit from St. Nicholas” ––also known as “‘Twas the Night Before Christmas”).

While it’s a common complaint that holiday traditions and stories have become too commercialized, this beloved tale actually began as a commercial gimmick.

Robert May created the concept of a misfit reindeer in 1939 at the behest of his employer, the Montgomery Ward department store in Chicago. Ward’s had traditionally given a free coloring book to children at holiday time. That year, store executives decided it would be more cost-effective to create an original children’s book in-house. They didn’t know exactly what they wanted, but had the notion it should be an animal story with a main character…

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